Posts Tagged ‘video’

Newspapers surpass broadcasters in total minutes of videos streamed

December 22nd, 2010

According to a report from video-hosting platform Brightcove, newspapers have pulled ahead of broadcasters in total minutes of videos streamed for the first time in Q3 this year.

“This is an interesting development, and suggests that newspapers are rapidly adopting and producing video content for what was once a print business,” the report (PDF) says. “This data also bears out the distinct differences in the content between the two verticals: broadcasters have fewer but longer titles, while newspapers are producing many more, but shorter titles on a more regular basis.”

Courtesy Brightcove

Brightcove says newspapers streamed 313 million minutes compared to 290 million for broadcasters. Newspapers also saw more titles uploaded and spikes in video production coincided with major events such as U.S. mid-term elections and the World Cup. The report says newspaper uploaded 482,000 titles in the Q3, an increase of 51 percent compared to the previous quarter and 100 percent growth compared to the same quarter last year.

Courtesy Brightcove

Video uploads from the online media category passed broadcast uploads for the first time in Q3, a growth of 188 percent compared to this time last year for online media.

When it comes to time spent watching video, the report says audience engagement stayed relatively the same over Q1, Q2 and Q3. Some verticals, however, saw a decrease in minutes watched. As the study notes: “Completion rates went up in some of the same verticals, suggesting that while the content may be shorter, engagement via completion rates may be higher.”

Newspapers and brand marketers were the only two verticals who did not see a slight drop in average minutes viewed per stream. Broadcasters were much higher than other verticals for average minutes watched per stream, a fact Brightcove attributes to long-form content.

Courtesy Brightcove

When it comes to watching a video from start to finish, the report says completion rates were relatively constant but spikes were seen from online media properties, broadcasters and brand marketers.

Video discovery and referrals

Facebook overtook Yahoo for video referral traffic in Q3 and the company is now second only to Google. Facebook accounts for 9.6 percent of all referred video to media companies.

Futhermore, visitors who come through Twitter spend more time watching video. Brands saw Twitter users watch 1:47 minutes of video, broadcasters saw 1:57 minutes of video plays from Twitter users, and online media properties saw Twitter users watch 1:40 minutes of video content.

“Google accounted for significantly higher engagement for newspapers at 1:57 minutes, compared to the category average of 1:27 minutes,” the report notes. “This suggests that viewers look to the search engine as a source for the most relevan breaking and timely content.”

Courtesy Brightcove

The report also says, “Facebook was the most engaging referral source for entertainment categories, including broadcasters (1:57 minutes) and magazines (1:34 minutes). This can be explained that entertainment is a more commonly shared and more engaging content type among friends connecting on the social network.”

Courtesy Brightcove

Video consumption breakdown by device

In Q3, Brightcove looked at minutes of video watched and how it changed across various devices. The company says game consoles (such as Nintendo Wii and Sony PlayStation) came out on top with an average of 2:45 minutes watched per view. Online consumption came in at 2:27 minutes per view.

“This is not surprising given that gaming consoles are currently the most common playback device connected to TVs and most closely replicate a comfortable lean-back experience,” the report says. “We anticipate this disparity to increase as more customers make content available to viewers through connected TV apps and gaming consoles.”

Courtesy Brightcove

More information and statistics are available here (PDF).

[Cross-posted to Future of Media]

YouTube announces ‘News Feed’ showcasing top citizen journalism

June 15th, 2010
To tap into the growing market of Web-savvy news junkies, YouTube has announced its testing a new feature called News Feed. The feature incorporates news videos from both citizen journalists and professional news outlets.

YouTube may be famous for quirky videos, but with 24 hours of video footage uploaded every minute to the site, there is also a lot of news being reported.

Working with the the Berkeley Graduate School of Journalism, YouTube announced it is creating a News Feed designed to help Web-goers find breaking news videos. In total, three journalism-school students and grads from Berkeley are working at YouTube for the summer on the project, the school announced.

In addition to finding and organizing video, YouTube will be working with media organizations to expand their presence online.

YouTube’s News Feed will focus on breaking news, highlighting the most recent videos, as well as videos that showcase impressive visuals and video content from citizen journalists. The News Feed can be found on YouTube’s CitizenTube where the company has collected and showcased news videos in the past.

CitizenTube showcases a lot of citizen journalism work, including not-so-friendly encounters with politicians, international protests and gorillas attempting escape from a zoo.

A few examples include one roving reporter who got a South Carolina congressman running for governor to admit his campaign commercial incorrectly states he is retired from the US Army (watch the video); a video of a bomb going off in a crowded rally in Nairobi, Kenya (watch it here); and activists who took to the streets of Tehran to mark the one-year anniversary of the Iranian election (the video is here).

Politicians will also find it important to remember everyone with a camera is a potential reporter, as the video below clearly demonstrates. In it, U.S. Rep. Bob Etheridge, D-NC, aggressively grabs a student who approached him on a sidewalk to ask about his support for the Obama administration. He later apologized.


If you’re a citizen journliasts or freelancer, you can Tweet YouTube @citizentube to let them know you uploaded a video that may be of interest.

Immersive Media releases 360-degree interactive video from Haiti

January 25th, 2010

Immersive Media Corp. has released 360-degree interactive video from within Haiti. Web users can use their mouse to access 360-degree, interactive, online video footage of the earthquake devastation.

The video is geo-coded so relief agencies, government and news organizations can see what is happening on the streets of Haiti.

The video is shot at 30 frames-per-second and has been optimized for low-bandwidth viewing. Web users can click and drag a computer mouse while viewing the video to change the angle, look left or right, and up and down. Cameras placed on top of vehicles in Haiti allow users to view 360 degrees. Furthermore, video can be paused and viewers can zoom in or out on specific content.

Every frame of the video is also geo-coded so planners and relief agencies can locate specific areas in need of relief, recovery or rebuilding.

According to a company press release, Immersive Media’s 360-degree interactive video is made in conjunction with IMTS, an organization that often works with military and special operations teams. IMTS has also shot 360-degree video in Iraq to help identify risks and threats, as well as monitor hostile environments.

“All of us at Immersive Media are terribly saddened by the events of Jan. 12 and want to do whatever we can to help improve the immediate and long-term situation in Haiti,” Myles McGovern, president and CEO of Immersive Media, said in a news release. “As previous natural disasters have shown, detailed imagery and assessments of the affected areas are critical to relief efforts and future planning. Since many of the first responders and government organizations are not on-site in Haiti, these 360-degree videos give them an unprecedented view of the devastation from the ground level.”

Samples video can be seen on DigitalJournal.com here.