Posts Tagged ‘nextmedia’

Liveblog: Open vs closed, content distribution in the digital age

November 29th, 2010

A panel discussion on open VS closed networks takes place at nextMEDIA in Toronto. From left to right: Matt Thompson, Mozilla Drumbeat; Janis Nixon, Universal Island Def Jam; Richard Kanee a digital media expert; Michael Hennessy, Telus; and Theresa Smith, Olive Media.

We’re live from nextMEDIA in downtown Toronto, covering a panel discussion on open vs closed content in the digital age. The panel discussion features representatives from Telus, Universal Island Def Jam and Mozilla Drumbeat.

DigitalJournal.com is once again a media sponsor of digital media conference nextMEDIA. Taking place on Nov. 29 and 30 in Toronto, nextMEDIA features speakers from leading companies such as Facebook and Torstar Digital.

In this liveblog from Toronto’s Design Exchange, we’re following a panel discussion on open versus closed content distribution networks.

Over the last decade, content creators and distributors have struggled to respond to the dramatic behavioral shifts of digital audiences and the “liberation of content” brought on by the Web.

This panel aims to address strategies industry leaders are using to monetize and compete with “free” while still giving audiences what they want, when they want it.

The panel is moderated by Theresa Smith, VP Product at Olive Media. Speakers include: Michael Hennessy, Senior Vice-President, Regulatory and Government Affairs at Telus; Richard Kanee a digital media expert; Janis Nixon, Marketing Director for Universal Island Def Jam; and Matt Thompson, Communications Strategist with Mozilla Drumbeat.

For more on this, follow the liveblog below. It’s scheduled to run from about 11:15 to noon (Eastern):

Liveblog: Who will bring order and profit to the digital world?

November 29th, 2010


Speaking at nextMEDIA in downtown Toronto, Newser.com founder Michael Wolff discusses digital media’s impact and what the future holds for organizing the industry and generating profits. This is a liveblog of the nextMEDIA keynote address.

DigitalJournal.com is once again a media sponsor of digital media conference nextMEDIA. Taking place on Nov. 29 and 30 in Toronto, nextMEDIA features speakers from leading companies such as Facebook and Torstar Digital.

In this liveblog from Toronto’s Design Exchange, we’re following the keynote address by Michael Wolff, founder of Newser.com.

Newser is a news aggregator that selects and condenses news stories from hundreds of sources all over the Web. The company summarizes each story into two succinct paragraphs or less.

In his keynote, Wolff is discussing who will bring order and profits to the digital world.

“Chaos isn’t a business model,” says Wolff. “A new breed of media moguls is bringing order — and profits — to the digital world.” Wolff is an author, essayist, contributing editor for Wired, columnist for Vanity Fair and founder of Newser.com.

At nextMEDIA, Wolff discusses the impact of digital media. First music, then publishing, television and advertising — all have been hit by the digital tsunami. He asks questions such as: Are we finally pulling back from the chaos caused by an open web? Are we returning to a world away from the Web, where audiences are willing to remain in closed walled gardens?

For more on this, follow Wolff’s keynote via our liveblog below. Wolff is scheduled to speak from 9:15 – 9:45 am (Eastern):

nextMedia Liveblog: The power of ‘community marketing’

December 1st, 2009
Tara Hunt, the author of The Whuffie Factor, will discuss how businesses can reach out to online communities at the nextMedia conference. Digital Journal is liveblogging Hunt’s talk, so take part in a discussion on the participatory Web economy.
Tara Hunt knows community marketing. Her book, The Whuffie Factor, explores how online social interaction can spark business success. The conversation between vendor and client, business and customer, has changed rapidly due to social media’s presence in digital life. Hunt wants to let executives know how they can use Web 2.0 communities to encourage a burgeoning marketing strategy. Hunt will discuss the essence of The Whuffie Factor at Toronto’s nextMedia conference, and Digital Journal is liveblogging her keynote presentation.
We want you to take part — comment, participate in polls and follow along as Hunt dispenses some key advice for any business diving into social media. You don’t need to be a Digitaljournal.com member to participate. Click the widget below to access the liveblog. It will begin at 3:30 p.m. ET and last until 4 p.m. ET.

nextMedia Liveblog: Stop advertising and start socializing

December 1st, 2009
How should Canadian marketing strategies adapt to this era of social media? At Toronto’s nextMedia conference, marketing whiz Tony Chapman will answer these questions, and Digital Journal is liveblogging his presentation.
A consumer demanding more for less, leveraging their social network to make decisions, a retail infrastructure consolidating its power base….what’s a Canadian company to do in the face of all this change?

At the annual nextMedia conference in Toronto, Tony Chapman of Capital C will explain how organizations and their agencies need to reorganize to adapt to a faster, better and more efficient model. He will also touch upon social media — is it a flavour of the month? — and the rise of mobility communications as a means to market effectively.

Chapman is the founder and CEO of Capital C, a creative and technology company servicing blue chip clients throughout the world. His company is best known for creating the Bridezilla social media campaign, which became a viral hit.

Digital Journal will be liveblogging Chapman’s keynote presentation, so join the action by clicking on the widget below. You don’t have to be a member of Digitaljournal.com to participate. Digital Journal staff will be covering Chapman’s statements, and offer readers images and polls as well. It will begin at 1:45 p.m. ET and last for 30 minutes.

nextMedia Liveblog: Creating conversations, marketing new media

November 30th, 2009

Consumers have never been so powerful, nor have they ever been so connected. But how can companies properly market to the new media audience? Digital Journal is liveblogging this keynote presentation, delivered by Mitch Joel of Twist Image.

Companies still need to understand online marketing due to a new generation of digital opportunities. How can an audience engage with a brand and vice versa? How do marketing strategies need to reflect this always-online Web 2.0 audience?

At this keynote talk at the nextMEDIA conference in Toronto, Mitch Joel of Twist Image will discuss how to take marketing in the new media direction. Digital Journal is liveblogging this presentation live, and you can check out the liveblog by clicking on the widget below.

Take part by answering polls, commenting and asking us questions. Also, we are updating constantly through our Twitter feed found here.