Posts Tagged ‘newspapers’

Newspapers surpass broadcasters in total minutes of videos streamed

December 22nd, 2010

According to a report from video-hosting platform Brightcove, newspapers have pulled ahead of broadcasters in total minutes of videos streamed for the first time in Q3 this year.

“This is an interesting development, and suggests that newspapers are rapidly adopting and producing video content for what was once a print business,” the report (PDF) says. “This data also bears out the distinct differences in the content between the two verticals: broadcasters have fewer but longer titles, while newspapers are producing many more, but shorter titles on a more regular basis.”

Courtesy Brightcove

Brightcove says newspapers streamed 313 million minutes compared to 290 million for broadcasters. Newspapers also saw more titles uploaded and spikes in video production coincided with major events such as U.S. mid-term elections and the World Cup. The report says newspaper uploaded 482,000 titles in the Q3, an increase of 51 percent compared to the previous quarter and 100 percent growth compared to the same quarter last year.

Courtesy Brightcove

Video uploads from the online media category passed broadcast uploads for the first time in Q3, a growth of 188 percent compared to this time last year for online media.

When it comes to time spent watching video, the report says audience engagement stayed relatively the same over Q1, Q2 and Q3. Some verticals, however, saw a decrease in minutes watched. As the study notes: “Completion rates went up in some of the same verticals, suggesting that while the content may be shorter, engagement via completion rates may be higher.”

Newspapers and brand marketers were the only two verticals who did not see a slight drop in average minutes viewed per stream. Broadcasters were much higher than other verticals for average minutes watched per stream, a fact Brightcove attributes to long-form content.

Courtesy Brightcove

When it comes to watching a video from start to finish, the report says completion rates were relatively constant but spikes were seen from online media properties, broadcasters and brand marketers.

Video discovery and referrals

Facebook overtook Yahoo for video referral traffic in Q3 and the company is now second only to Google. Facebook accounts for 9.6 percent of all referred video to media companies.

Futhermore, visitors who come through Twitter spend more time watching video. Brands saw Twitter users watch 1:47 minutes of video, broadcasters saw 1:57 minutes of video plays from Twitter users, and online media properties saw Twitter users watch 1:40 minutes of video content.

“Google accounted for significantly higher engagement for newspapers at 1:57 minutes, compared to the category average of 1:27 minutes,” the report notes. “This suggests that viewers look to the search engine as a source for the most relevan breaking and timely content.”

Courtesy Brightcove

The report also says, “Facebook was the most engaging referral source for entertainment categories, including broadcasters (1:57 minutes) and magazines (1:34 minutes). This can be explained that entertainment is a more commonly shared and more engaging content type among friends connecting on the social network.”

Courtesy Brightcove

Video consumption breakdown by device

In Q3, Brightcove looked at minutes of video watched and how it changed across various devices. The company says game consoles (such as Nintendo Wii and Sony PlayStation) came out on top with an average of 2:45 minutes watched per view. Online consumption came in at 2:27 minutes per view.

“This is not surprising given that gaming consoles are currently the most common playback device connected to TVs and most closely replicate a comfortable lean-back experience,” the report says. “We anticipate this disparity to increase as more customers make content available to viewers through connected TV apps and gaming consoles.”

Courtesy Brightcove

More information and statistics are available here (PDF).

[Cross-posted to Future of Media]

Study: iPad news apps will hurt newspaper print subscriptions

December 9th, 2010

Photo by Harry Phillips

According to a new report from the Donald W. Reynolds Journalism Institute, more than 50 percent of print newspaper subscribers who use their iPad at least an hour a day for news are likely to cancel their print subscriptions over the next six months.

Furthermore, nearly 31 percent of iPad users surveyed said they don’t subscribe to printed newspapers and 10 percent indicated they already cancelled their print subscriptions and switched to reading digital versions on the iPad.

The report is the first phase of a multi-year research project to understand how Apple iPad users consume news content. The data was collected based on the responses gathered from more than 1,600 iPad users.

Among the findings, respondents who read at least an hour’s worth of news on their iPads every day — more than 90 percent of everyone surveyd — are either very likely or somewhat likely to use a newspaper’s app for reading news. Even among light news readers, the study indicated apps are the preferred method of delivery for news consumers over websites.

“These findings are encouraging for newspaper publishers who plan to begin charging for subscriptions on their iPad app editions early next year, but our survey also found a potential downside: iPad news apps may diminish newspaper print subscriptions in 2011,” Roger Fidler, RJI’s program director for digital publishing and the research project leader, said in a statement.

In total, the survey found three-quarters of respondents consume news for at least 30 minutes on their iPad, with nearly half saying they do so for an hour or more. iPad users are typically more male, well-educated, affluent and between the ages of 35 and 64.

According to the report, the iPad also encourages other news consumption, as the study found the more a person uses an iPad to consume news, the more he or she is likely to use other digital media to consume news.

When it comes to overall experience consuming news on an iPad, respondents were asked to rate their reading experience on the iPad compared to other media on a five-point scale. Respondents said iPad reading experiences were somewhat better than, or about the same, as experiences reading printed newspapers or magazines.

A total of 48.1 percent said the iPad news experience was better than the iPhone’s.

Age also plays a role in iPad experience, as older users tend to say the device is worse than the traditional newspaper-reading experience. Older users, however, said the iPad was better than other electronic devices with smaller screens for news consumption.

The study noted iPad users would be more likely to buy newspaper apps for “a price lower than the price of a print subscription.” Reliability and ease-of-use were also important among iPad users.

So which news organizations have the highest-rated news apps? According to this survey, the most popular responses were: The New York Times, USA Today, The Associated Press, and The Wall Street Journal.

More details on this report can be found here.

[Cross-posted to Future of Media]

‘Newspaper Extinction Timeline’ gives predictions on death of newspapers globally

November 1st, 2010

When will newspapers die off in your country? In the United States, they’ll be gone in seven years. In the UK and Iceland, they’ll be extinct in nine years. In Canada, the printed newspaper will go the way of the dodo in eight years.

These predictions come from futurist Ross Dawson, who has published these dates and more in a “Newspaper Extinction Timeline” (opens in PDF). According to a press release, the timeline is backed by media industry think-tank Future Exploration Network and it specifies the number of years before “newspapers in their current form will become insignificant.”

“In the developed world newspapers are in the process of becoming extinct, driven by rapidly changing use of media and revenues out of line with cost structures,” said Dawson in the news release. “These pressures will be compounded by the rise of tablet devices and the coming availability of low-cost digital paper with exceptional qualities.”

The timeline predicts newspapers will be “insignificant” in 52 countries by 2040 in the developed world, but growth will remain constant everywhere else.

“In stark contrast, in many developing countries newspapers are growing rapidly,” said Dawson. ”This is resulting in a rapid divergence in media markets around the world, changing how marketers build global campaigns.”

The infographic is below, and a larger version including key factors can be found here (PDF).

Newspaper Extinction Timeline

- Cross-posted to Future of Media

Toronto Star uses Groupon to drive subscriptions

October 18th, 2010

Toronto Star Groupon

As the debate and discussion about the future of print media continues, the Toronto Star is moving to social media and the Web to promote its printed edition through a partnership with Groupon.

Groupon is the leading deal-of-the-day site that offers group discounts on everything from spa services, to restaurant deals, to discounts at major retailers and more. Deals are offered to members by email and through social media.

Today, the Toronto Star is being featured on Groupon with a deal that offers people the chance to get a six-month subscription to the Saturday edition of the Toronto Star for $15 (regular priced $37).

A two-year-old start-up, Groupon is the fastest-growing company in Web history, generating more than $500 million in revenue this year according to Forbes. Valued at $1.35 billion, Groupon has seen competitors and copy-cat sites crop up in markets all over the world in an effort to cash-in on the group-buying craze.

In fact, the growing popularity of group-buying sites prompted Torstar Digital, the company’s digital arm, to acquire Groupon competitor WagJag recently.

With Groupon’s massive reach and proven track record for selling, it’s no surprise the Toronto Star is looking for Groupon to help drive subscription numbers.

The ironic part of this deal is that companies used to turn to newspapers to get their message far and wide, and now newspapers are turning to a start-up to achieve the same exposure.

- Cross-posted on Future of Media

More Americans consuming news, political ideology a factor

September 13th, 2010

According to a new study, Americans are consuming more news; technology is complementing traditional media; breaking news and entertainment are leading news categories; and political bias in media is increasingly noted by news consumers.

According to a new Pew Research Center study, Americans are spending more time consuming the news today than much of the last decade. The study credits digital platforms as playing a larger role in news consumption.

When it comes to preference on where one consumes news, 34 percent of those surveyed said they went online for news, which is on-par with the number of people who follow news on the radio and slightly more than those who consume news via a daily newspaper.

In the world of mobile, 44 percent of Americans say they consumed news through a mobile digital source. Out of 3,006 adults surveyed, 9 percent said they consumed news via a Web- or mobile-based platform without going to a traditional source of news such as TV, radio or print.

The number of Americans who go to traditional media platforms such as TV, radio and print for news remains stable or is declining slightly over the last few years, Pew says.

“There has been no overall decline in the percentage saying they watched news on television, and even with the continued erosion of print newspaper and radio audiences, three-quarters of Americans got news yesterday from one or more of these three traditional platforms,” the study indicates.

Pew says technology is complementing traditional platforms, and more than one-third (36 percent) of Americans said they consumed news from both digital and traditional sources. That number is slightly lower than those who consumed news via traditional sources only (39 percent).

“The net impact of digital platforms supplementing traditional sources is that Americans are spending more time with the news than was the case a decade ago,” Pew reports. “As was the case in 2000, people now say they spend 57 minutes on average getting the news from TV, radio or newspapers on a given day. But today, they also spend an additional 13 minutes getting news online, increasing the total time spent with the news to 70 minutes. This is one of the highest totals on this measure since the mid-1990s and it does not take into account time spent getting news on cell phones or other digital devices.”

While digital platforms are leading to an increase in news consumption among those who follow the news, Pew says there is “…little indication they are expanding the proportion of Americans who get news on a given day.” In total, the survey showed 83 percent of Americans get news in one form or another each day.

Despite the fact younger generations are often more connected with technology, the study indicates there is no indication they use technology to get news at higher rates than older Americans. People in their 30s are the only group in which the majority (57 percent) get news on one or more digital platforms. Among older groups, 49 percent of people in their 40s and 44 percent of those between 50 and 64 got news through one or more digital platforms. Those numbers are comparable to the 18 to 29 demographic (48 percent).

Consuming traditional media

When it comes to the consumption of traditional media, about one quarter (26 percent) report reading a newspaper in printed format. That is down from 30 percent from two years ago and 38 percent in 2006. Among adults younger than 30 years old, that figure drops to only 8 percent.

Newspaper readership online continues to grow, up 13 percent from 2008.

For cable news, Pew says 39 percent of those surveyed indicated they get regular news from a cable channel. However, the study notes, “Proportions saying they regularly watch CNN, MSNBC and CNBC have slipped substantially from two years ago.”

When it comes to specific media outlets, Pew says Fox News is the only cable news outlet to maintain its audience size. That is attributed to the increasing number of Republicans who get news from the cable channel, Pew says.

Types of news and political ideology

According to the study, news audiences are drawn to different sources for different reasons and breaking news and entertainment are top categories for news. Furthermore, cable TV draws both liberal and conservative audiences who say they want opinion segments and interesting views.

The study notes political ideology is still a determining factor in Americans’ choices of news sources.

Overall, the number of Americans who say following the news is important has dropped from 52 percent in 2008 to 45 percent today.

“The decline is linked to partisanship and ideology,” Pew reports, “In 2008 67 percent of liberal Democrats said they enjoyed the news a lot, compared with just 45 percent today. By contrast, about as many conservative Republicans say they enjoy keeping up with the news today as did so two years ago (57 percent now, 56 percent then). This has resulted in a switch in news enjoyment. Today, conservative Republicans enjoy keeping up with the news more than any other ideological and partisan group; just two years ago it was the liberal Democrats who held that distinction.”

In total, 82 percent of respondents also say they see at least some bias in news coverage; by a 43 percent to 23 percent margin, more say it is a liberal than a conservative bias.

Furthermore, Republicans say they are more skeptical of major news sources than Democrats, with one exception: Fox News, which 41 percent of Republicans believe all or most of, where as Democrats believe 21 percent.

Emerging trends: The Pew study notes the following emerging trends when it comes to news consumption:

  • More men (50 percent) than women (39 percent) get news on digital platforms, such as the internet and mobile technology.
  • Men are more likely to get news by cell phone, email, RSS feeds or podcasts than are women. But men and women are equally likely to get news through Twitter or social networking sites.
  • Search engines are playing a substantially larger role in people’s news gathering habits, as 33 percent regularly use search engines to get news on topics of interest, up from 19 percent in 2008.
  • Despite increased news consumption, Pew says the public struggled with a four-question current events quiz (only 14 percent answered all four correctly). That said, 51 percent of regular Wall Street Journal readers and 42 percent of regular New York Times readers aced the quiz.

The survey was conducted June 8 to 28 on cellphones and landlines. It can be read online in full here.