Posts Tagged ‘local news’

Gannett and Yahoo announce local ad partnership

July 16th, 2010

Media giant Gannett today announced a local advertising partnership with Yahoo. The partnership aims to combine Gannett’s local media brands, sales capabilities and audience with Yahoo’s advertising experience and technology.

As part of the agreement, Gannett’s 81 local publishing organizations and seven of its Broadcasting Division sites will sell Yahoo ads as part of their inventory solution.

The partnership aims to give local advertisers better reach and targeting capabilities based on geography, demographics and interests. Gannet will tap into Yahoo’s targeting and ad ordering capabilities.

According to a press release issued by the two organizations, Gannett’s local media reach will cover as much as 80 percent of the digital audience in each market.

“This partnership builds on the strength of Gannett’s growing digital business and powerful local brands,” Gracia Martore said in a press release. Martore is the president, chief operating officer and chief financial officer at Gannett. “Working with Yahoo will allow us to offer targeted advertising messages with unmatched local audience reach.”

The agreement also positions Yahoo to get select local content from Gannett.

“Local advertising continues to be an important area of focus for us, and Yahoo! is committed to helping local businesses reach high quality target audiences,” said Hilary Schneider, executive vice president, Yahoo! Americas. “This partnership significantly expands our local offering and gives advertisers the technology and scale they need to reach online consumers.”

A phased rollout will begin this quarter and will continue into 2011.

David Letterman, Jimmy Kimmel look back on Jay Leno-bashing

March 17th, 2010

Anyone who followed the Conan O’Brien/Jay Leno fiasco would likely remember the night-after-night beatings Leno received from other late night talk show hosts.

For a lot of people, Leno was the bad guy who bullied O’Brien out of the Tonight Show, and Leno was punished for it incessantly by comics. Furthermore, local TV affiliates were outraged that Leno’s low ratings were hurting local news numbers.

So what’s happened since Leno left his 10 p.m. time slot and failed Jay Leno Show experiment? According to the AP, the 10 p.m. audience has increased by 45 percent. While Leno was averaging 5.15 million viewers a week, Law & Order, Parenthood, Law & Order: SVU, and The Marriage Ref have all been averaging 7.44 million viewers.

And now that Leno is back at the helm at the Tonight Show, other late night talk show hosts are back at it. Last night, David Letterman and Jimmy Kimmel joined forces to reminisce of the days when they were poking fun at Leno.

Kimmel laughed when he recalled being asked to do 10 questions with Leno, saying he turned the tables and asked Leno 10 questions about stealing Conan’s show. Leno accused Kimmel of sucker-punching him for the stunt.

“I didn’t feel like I sucker-punched him,” Kimmel said to Letterman. “Until I looked it up in the dictionary and it turns out I did.”

For those who missed it, I’ve embedded the clip below: