Posts Tagged ‘jordan banks’

Liveblog: Facebook, AOL and Rogers debate marketing in modern age

November 2nd, 2010

Digital Day Conference 2010
Toronto – How should marketers adapt to new technologies and demographics online? How should they view content creation? This liveblog follows a panel discussion between Facebook, AOL and Rogers as part of Digital Day in Toronto.

The 13th Annual Digital Day Conference is presented by the Canadian Marketing Association and Marketing Magazine, and DigitalJournal.com is there covering it live.

This panel discussion takes place between Alfredo Tan, Senior Director of Sales, Facebook Canada; Graham Moysey, General Manager, AOL Canada; and Claude Galipeau, Executive Vice-President, Digital, Rogers.

The discussion aims to explores and debate content creation, content distribution, and audience engagement as they relate to how marketers and agencies should be thinking about the marketing mix.

Moderated by Veronica Holmes, President of Zenith Digital, the discussion is scheduled to take place between 10:35 – 11:35 Eastern.

I’m at Digital Day and covering the panel talk in a liveblog below:

[Cross-posted to Digital Journal and Future of Media]

Exclusive: Facebook Canada head Jordan Banks on future of media

September 7th, 2010

Jordan Banks, Managing Director of Facebook Canada, sits down with DigitalJournal.com to discuss the future of media, how social media plays a role and where Facebook fits in the news industry.

It’s easy to talk about Facebook and news media in one breath. The world’s fastest rising social network is upending journalism, mobile technology and digital media. Mainstream media are flocking to Facebook to have two-way interactions with audiences, journalists are gradually recognizing the importance of online networking and news readers are taking advantage of the connected communities Facebook encourages.

Recent stats speak to Facebook’s mind-boggling popularity: More than 500 million people around the world are on Facebook, and they spend a total of 700 billion minutes on the site a month. Also, half of all Facebook members log onto the site at least once a day.

Facebook is reportedly set to pull in $1 billion in revenue in 2010, as the social network has lasting power and advertisers and major brands want to be part of the action. But so do news outlets. You may have seen your local paper’s Page on Facebook, or maybe Digital Journal‘s.

Furthermore, you may have come across journalists promoting their articles on the social network, or asking for sources for their news stories. Name a news organization and they are likely on Facebook, especially if they want to interact to their readership in new ways.

To learn more about Facebook’s influence on news consumption, I spoke to Jordan Banks, Managing Director of Facebook Canada, in an exclusive video interview. Banks is responsible for leading and managing all commercial operations at the Facebook Canada office based in Toronto, Ontario.

Prior to joining Faceboook Banks was with Thunder Road Capital, JumpTV and he helped launch eBay Canada. We wanted to know where Facebook fits in our overwhelming news media market.

How is accessing Facebook on cellphones changing how we consume news? How can media outlets use Facebook to drive revenue? What does the future of media look like, according to Facebook?

This Q&A comes one day before DigitalJournal.com’s Future of Media panel discussion taking place in Toronto at the Drake Hotel, where media experts will speak on news media’s evolving landscape.

Facebook, media outlets discuss social media’s news revolution

August 17th, 2010

Social media has upended everything from how people find information to media organizations’ business models. Digital Journal talks to a few industry leaders on what this means for the future of media.

In media circles, the words “social media” are uttered almost as often as one would greet a co-worker in the morning, for good reason: It’s completely changed journalism, business models and strategies of news organizations.

According to comScore, almost 75 percent of global Web users access social media sites every month. When it comes to generating revenue, eMarketer says U.S. advertisers will spend $1.68 billion on social networking sites such as Facebook, MySpace and Twitter in 2010. That is a 20 percent jump over 2009 numbers.

And when it comes to journalism, many experts agree social media lets reporters have more frequent two-way communication with news consumers; it allows journalists to find more sources and real-time information; and it enables inexpensive live reporting for just about anyone.

“Social media has fundamentally changed the two most important aspects of traditional news, namely breaking news and commentary,” Jordan Banks, managing director of Facebook Canada, told DigitalJournal.com. “As a result, it is no longer sufficient just to provide the news. The expectation of the masses is now to be able to participate in the news, to share it, shape it, comment on it, define it and to use it as a tool to democratize the entire creation and dissemination process.”

Banks oversees Facebook’s Canadian operations and is responsible for leading and managing all commercial operations from the company’s Toronto-based office.

Previously, Banks was the managing partner at Thunder Road Capital which he founded in 2008 to provide investment and advisory services to early stage technology companies. Prior to that role he was the CEO of JumpTV and managing director of eBay Canada.

As a seasoned executive who has run the Canadian offices of a few Silicon Valley giants, Banks is widely respected and is an expert on social media’s impact on business. In one of his first major public events since taking over Facebook’s Canadian operations, Banks is set to appear on a five-person panel discussion at the Future of Media, an event taking place in Toronto on Sept. 8. The event is hosted by DigitalJournal.com and invites key executives, entrepreneurs, social media experts and journalists to comment on the future of media and engage in a Q&A with audience members.

“In a world where ‘social’ is the norm and expectation, all content — and news is no exception — will have to play by the rules of transparency, honesty and mass collaboration,” said Banks. With social media changing how, where and when people communicate, large news organizations are now adapting their business models and strategies to capitalize on an increasingly engaged audience.

“Media organizations need to look at social media as a distribution tool to get their content and brand to readers and users who may not be visiting their website, mobile site and applications,” Anjali Kapoor told DigitalJournal.com. Kapoor is the Managing Editor, Digital at The Globe and Mail. “The experience of a news user has also changed and more often than not, a news item might show up in a Facebook feed or Twitter feed first. It offers amazing potential and changes the way journalists need to think about their audience and their journalism.”

Kapoor oversees the editorial digital strategy for The Globe and Mail. She was also director of product and editorial at Yahoo! Canada where she was responsible for overseeing the product strategy and business goals of the Media Group. She will also be speaking at the Future of Media in Toronto on Sept. 8.

Kapoor says a social media plan and strategy is always an integral part of The Globe and Mail‘s coverage of various news stories. She says the Globe is using social media sites such as Facebook and Twitter to cover stories and cites a Toronto example: “Our coverage of the G20 Summit was a combination of traditional journalism and a live blog that incorporated real-time tweeting, photos and video from reporters, our readers and other blogs,” Kapoor said.

Print journalism is not the only medium to be affected by social media, either. As David Skok, Senior Producer of Online Content for Global News told DigitalJournal.com, broadcast media is also in the middle of undergoing massive change.

“The ivory tower approach of an anchor telling the audience what kind of day it’s been has been replaced by a collaborative and symbiotic relationship between the audience and the reporter,” Skok said. “On a consumption level, the audience now gets to decide what it wants, when it wants it. Whether through social graphs or geo-targeted hyper-local news, the audience that now determines what’s important to them and their friends, and not the news editor.”

Skok oversees the local and national digital properties under the GlobalNews.ca network. His career spans both the online and on-air worlds of news, and he’s pioneered many of Global News’ online and cross-platform efforts. Prior to that position, he worked with ABC News in Washington on its Nightline program, and with CHUM Radio in Toronto. Skok will also be speaking at the Future of Media in Toronto on Sept. 8.

“The ultimate purpose of journalism is to communicate with, and on behalf of, the audience,” said Skok. “As the audience changes the way it consumes news and information, it is vital that journalists reflect these changes both in their news-gathering and storytelling abilities. Ignoring the effect of social media on journalism is akin to turning your back on the audience you serve.”

Skok believes social media has greatly increased the transparency between news organizations and their audiences, which has improved relationships between the two. And while many news organizations have embraced social media in some way, Skok believes they are not utilizing new platforms to their fullest.

“Very few news organizations have a strong grasp of what each services’ strengths and weaknesses are, and how each can be effectively used as distribution and communication tools,” he said. “Social media isn’t just about communicating to your audience, it’s about sharing with and learning from them in a transparent and honest way. That’s a concept that I think most news organizations are still grappling with.”

For more info on social media and mobile platforms, don’t miss the Future of Media event in Toronto on Sept. 8. The event is hosted by DigitalJournal.com and it’s free to attend but space is limited. More info on the event can be found here.

Digital Journal announces ‘Future of Media’ Sept. 8 in Toronto

August 10th, 2010

Save the date: Sept 8, 2010 at the Drake Hotel, Toronto. Doors open at 7:30 p.m., event starts at 8 p.m.

Digital media news outlet DigitalJournal.com is proud to announce it will be hosting its annual discussion featuring some of the most influential leaders in Canadian media. We have invited leading executives from Facebook, the Globe & Mail, Global News and Polar Mobile.

Dubbed “The Future of Media,” the panel discussion will explore how media organizations are adapting to the Web, how social media has influenced journalism, and what the future holds for media professionals.

The event will take place Wednesday, September 8, 2010 at the Drake Hotel Underground (1150 Queen Street West) at 8 p.m. Doors open at 7:30 p.m. and admission is free and open to the public. Seating is limited and will be on a first-come, first-serve basis. The event will also be filmed and broadcast online after the event.

Topic & Discussion

The Future of Media 2010 is a must-see event for anyone interested in the rapidly changing landscape of new media, the Web and technology. The speakers will discuss some of the biggest challenges the mainstream media face today. Panelists will address how social and digital media are changing traditional media; why social services such as Facebook are increasingly being regarded as a discovery point for news; how real-time information is changing mainstream media and the role of mobile devices; and how changing media consumption habits offer a glimpse into the future of media.

The event will feature a live panel discussion followed by a Q&A session with the audience. Digital Journal will also be taking questions via Facebook and Twitter to pose to panelists. Questions may be submitted at any time between now and Sept. 8.

Speakers & Sponsors


DigitalJournal.com is happy to announce a star-studded, A-list group of media executives will make up the panel at this year’s Future of Media conference. The speakers are:

The Future of Media will be hosted and moderated by Digital Journal. The event is sponsored by Queensway Audi, Toronto’s number-one Audi dealer; Suite 66, Canada’s largest independent online advertising sales organization; Dell Canada; Rogers Wireless; Flip Video; and Palm.

Prizes

Sponsors of Digital Journal’s Future of Media event are also providing an impressive array of door prizes to be given away to attendees of the Future of Media event on Sept. 8 at the Drake Hotel in Toronto. The prizes are:

  • 1 person will take home a 32GB Wi-Fi + 3G Apple iPad, courtesy of Suite 66.
  • 1 person will take home a new Dell Studio 15 notebook with artist lid, courtesy of Dell Canada.
  • 5 guests will take home a high-definition Flip Ultra HD camcorder, courtesy of Flip Video.
  • 2 guests will take home a new Palm Pre, a Touchstone charger and leather case, courtesy of Palm. Wireless subscription not included.
  • 1 guest will take home a new Samsung Galaxy S Captivate, courtesy of Rogers Wireless. Wireless subscription not included.

Prizes are given away in a random draw at the end of the night, so you have to be there to win. For more info, interview opportunities or press passes to the event, contact David Silverberg or Chris Hogg online here.

RSVP to The Future of Media here.