Toronto – How should marketers adapt to new technologies and demographics online? How should they view content creation? This liveblog follows a panel discussion between Facebook, AOL and Rogers as part of Digital Day in Toronto.
The 13th Annual Digital Day Conference is presented by the Canadian Marketing Association and Marketing Magazine, and DigitalJournal.com is there covering it live.
This panel discussion takes place between Alfredo Tan, Senior Director of Sales, Facebook Canada; Graham Moysey, General Manager, AOL Canada; and Claude Galipeau, Executive Vice-President, Digital, Rogers.
The discussion aims to explores and debate content creation, content distribution, and audience engagement as they relate to how marketers and agencies should be thinking about the marketing mix.
Moderated by Veronica Holmes, President of Zenith Digital, the discussion is scheduled to take place between 10:35 – 11:35 Eastern.
I’m at Digital Day and covering the panel talk in a liveblog below: