Posts Tagged ‘content’

Personalization is figuring out what not to show

May 20th, 2011

Facebook Newsfeed

Personalization can deliver tremendous benefits to both companies and readers. Facebook’s Newsfeed or Google’s Search results learn from what you like and don’t like, and they get better at showing you more information they think you want to consume. If you stop clicking on certain links, personalized information feeds stop showing them to you.

From the user’s point of view, personalization helps cut through content overload and it takes users right to content they’re likely to want to consume.

From a company’s point of view, it increases the amount of time a user spends on a website, users return more often and higher engagement levels are seen by delivering personalization.

But what about the content we’re not seeing? How do our perceptions of the world around us change when we have content curated, automatically for us? The subject of personalization is something I often discuss with friends, colleagues and businesses I work with. I believe that as we see more and more content coming online, deciding what not to show is just as important as what we do show.

Editors have historically been tasked with curating the world of information and showing people not only on what they¬†think they want to know, but also things they don’t know they need to know. The boring stuff is often important.

Then along came the Internet and businesses started looking at ways to automate curation. Facebook is built on this very technology. Increasingly, we’re seeing both individuals and media companies turn to technology to help curate content in this way.

Today I stumbled upon this TED talk from Eli Pariser that addresses this very subject, and he gives a few good illustrative examples. Pariser is the author of a book called Filter Bubble which addresses personalization, and his talk is quite insightful:

And in response to this, there is an alternative perspective worth reading at (Thanks @ScepticGeek)

[Cross-posted to Future of Media]

Liveblog: Open vs closed, content distribution in the digital age

November 29th, 2010

A panel discussion on open VS closed networks takes place at nextMEDIA in Toronto. From left to right: Matt Thompson, Mozilla Drumbeat; Janis Nixon, Universal Island Def Jam; Richard Kanee a digital media expert; Michael Hennessy, Telus; and Theresa Smith, Olive Media.

We’re live from nextMEDIA in downtown Toronto, covering a panel discussion on open vs closed content in the digital age. The panel discussion features representatives from Telus, Universal Island Def Jam and Mozilla Drumbeat. is once again a media sponsor of digital media conference nextMEDIA. Taking place on Nov. 29 and 30 in Toronto, nextMEDIA features speakers from leading companies such as Facebook and Torstar Digital.

In this liveblog from Toronto’s Design Exchange, we’re following a panel discussion on open versus closed content distribution networks.

Over the last decade, content creators and distributors have struggled to respond to the dramatic behavioral shifts of digital audiences and the “liberation of content” brought on by the Web.

This panel aims to address strategies industry leaders are using to monetize and compete with “free” while still giving audiences what they want, when they want it.

The panel is moderated by Theresa Smith, VP Product at Olive Media. Speakers include: Michael Hennessy, Senior Vice-President, Regulatory and Government Affairs at Telus; Richard Kanee a digital media expert; Janis Nixon, Marketing Director for Universal Island Def Jam; and Matt Thompson, Communications Strategist with Mozilla Drumbeat.

For more on this, follow the liveblog below. It’s scheduled to run from about 11:15 to noon (Eastern):