Posts Tagged ‘comments’

Digital Journal launches updated Comments plugin using Facebook(R) Platform

March 1st, 2011

Facebook in a computer lab. - Photo by Sarah Houghton-Jan

Social networking giant Facebook has announced its next big move: An updated commenting system is now available to third-parties. Digital Journal is happy to announce it is one of only two Canadian media sites to have the new Comments live and in use.

Digital Journal today revealed a new social commenting section using Facebook Platform to let readers engage with articles, blogs and images across Digital Journal’s entire news network using their Facebook account.

Digital Journal’s integration of the updated Facebook Comments plugin comes on the heels of Facebook’s announcement today that it has launched an update to its Comments plugin that makes it easier for readers to comment on publisher websites with their real identity, and share articles with friends. Digital Journal is one of two Canadian news outlets to work with Facebook on the plugin ahead of the launch.

“As a digital media network with contributors in 200 countries around the world, DigitalJournal.com offers a very unique social news experience for readers,” said Chris Hogg, CEO of Digital Journal, Inc. “We’re pushing the envelope and aiming to define what social news experiences should be all about. Facebook’s new comments plugin offers readers a new and very powerful way to engage and communicate with one another.”

Digital Journal readers will now see a Facebook Comments Box on the bottom of articles, blogs and images, allowing them to comment on articles using their Facebook account. The entire commenting system is powered by Facebook Platform and offers readers richer features to interact with their friends.

“The social layer is one of the deepest and most important parts of a modern media business,” said Hogg, “The Facebook comments plugin is just one more way we’re working to give readers the cutting-edge tools they need to engage with content in new ways.”

Digital Journal today introduces the latest version of the Facebook comments plugin that will further customize the media experience at DigitalJournal.com. These features include:

Comment syndication:

Readers can comment on DigitalJournal.com and share the comment to their Facebook profile. When a friend responds within Facebook, that comment can also appear on DigitalJournal.com. Vice versa, when someone replies to a comment made on Digital Journal, a reader will also see it in their Facebook feed. This two-way integration allows comments and discussion to take place both within Facebook and on Digital Journal — the conversation will be syndicated to wherever readers are.

Sorting comments by relevance:

Comments are ranked based on a reader’s social graph, meaning comments made by friends appear before strangers’ discussions. This feature is designed to help readers find conversations more likely to interest them, with people they know. Facebook Comments also show readers other relevant comments, including comments from friends of friends, comments that have received a large number of replies, or comments that have the most Likes.

Comment as a brand or company:

Readers who also manage a Facebook Page on behalf of a company can also comment as that Page. This enables people to comment as themselves or make a statement on behalf of a business, celebrity, government official and more. Comments made on behalf of a Page will also be shared back to the Page’s Wall. This feature opens up great new potential for dialogue between brands and individuals.

Digital Journal is a Toronto-based global digital media news network operated by Digital Journal, Inc. a leader and pioneer in social news delivery with millions of readers.

Facebook® is a registered trademark of Facebook Inc.

Yahoo News Brings Back Commenting After 3-Year Break

March 3rd, 2010

The king of news sites in the U.S., Yahoo News, is finally bringing back commenting on news stories. According to PaidContent, commenting and voting features were added quietly on Monday.

To be clear: Commenting is not a new feature. But the fact Yahoo News has existed as a top player in the online news biz without any interaction or input from its audience is surprising in a world where words like “social media” and “user engagement” are dropped endlessly in executive board rooms.

The commenting system on Yahoo has been suspended for three years. The newly implemented user engagement platform now allows visitors to comment, respond to comments left by others and vote comments up or down based on quality or relevance.

So why did it take three years? Mark Waller, head of Yahoo News in North America told Paid Content comments were shut down in 2006 because of poor quality of discussion. “The feeling as I understand it was that it was degrading the quality of the site rather than enhancing it,” he said.

Today’s commenting system is far more sophisticated, as the company uses seven levels of “technical comment moderation” to filter comment streams in order to help the good stuff float to the top.

Yahoo News re-implemented comments, Walker said, because Yahoo News readers were demanding it.

“We sort of looked at our customer satisfaction research and some of the feedback from the audience was that the right to comment was sort of an extension of their first amendment rights,” he told Paid Content. “There was a very strong desire from the audience—which is an engaged audience which has something to say—to interact with the news site at a much more profound level.”

The comment system also seems to be working; at time of writing, the most-viewed story was “Authorities bust 3 in infection of 13M computers” which had received 1091 comments.

Huffington Post to offer advertisers spot in comments, twitter feed

December 15th, 2009

As advertisers look for new and more effective ways to reach out to consumers, the Huffington Post thinks it has the answer: monetizing social media.

According to AdAge, the Huffington Post will let advertisers pay to put comments among reader-submitted comments, and sponsored Tweets into the site’s live Twitter feed.

The Huffington Post, often called “HuffPo,” is a U.S.-based news and commentary site founded by Arianna Huffington.

While nobody has bought into the advertising idea quite yet, the idea has piqued interest in the world of advertising.

“It’s interruptive, potentially, but it also presents an opportunity for the advertiser to say something worthwhile,” Ian Schafer, CEO of interactive agency Deep Focus, told AdAge. “In theory, there’s more upside in doing it that way than in buying a banner ad. With those the default behavior is to ignore them. With this the default behavior may be to pay attention.”

Greg Coleman, the site’s president and chief revenue officer, said paid posts will be clearly marked and advertisers will get help on the best ways to join conversations. Coleman argues the format would give advertisers a way to start dialogue with readers.

For example, a discussion on football could include a sponsored post that includes relevant sports stats. Furthermore, a company that makes vitamins or health products could sponsor a tweet related to lifestyle and health.

“Although they’ve had a few years to get used to it, advertisers are still wary of social media sites because of the uncertain nature of user comments,” writes David Kaplan of PaidContent. “But as the ad recession has dragged on and standard display units are regarded tepidly, publishers and marketers are desperate to find ways to connect with audiences.”

The Huffington Post says advertisers need to see this as an opportunity to add value to a conversation rather than simply try and sell product.

The move into new forms of advertising comes at a time when the site is putting increasing attention on monetization. Coleman says the site expects to double revenue by next year and it’s now hiring more senior sales execs and buying third-party research on traffic and visitors. Coleman did not give AdAge any specifics on current revenue.

The Huffington Post is not the first site to look at sponsored posts, but with an increasing footprint in the social media world it’s getting a lot of attention with every move it makes.

“Clearly Ariana Huffington has spotted two trends in Twitter that make it a neat match-up for the news aggregation in HuffPo: Twitter’s growing userbase, and the way the system is increasingly being used by PR professionals for networking, client contacting, and news promotion,” wrote Kit Eaton of FastCompany.

The Huffington Post attracted nearly five million monthly uniques in November, according to comScore. And while the site is most well known for its political commentary and coverage, Coleman said 82 percent of pageviews in November were from non-political content such as entertainment and business.

If advertisers start adopting new methods of marketing their products, it remains to be seen how readers will react. While the Huffington Post says paid posts will be clearly marked, reader reaction to sponsored comments and tweets may be less than favourable.

Furthermore, it’s not entirely clear how the site will react if a company does not pay for a comment post, but instead engages in dialogue in the comment section anyway.