The beauty in Sony promo video for upcoming tablet

June 17th, 2011 by Chris Hogg Leave a reply »


Sony is gearing up to launch two tablets called the Sony S1 and the Sony S2, but not much is known about them yet.What we do know is that they are built on Android Honeycomb and the S1 boasts 9.4-inch screen, while the S2 is smaller with two 5.5-inch displays.

To tease about what’s coming, Sony has put together a five-part story called “Two will” featuring the Sony Tablet. In the first video, you get to see glimpses of the device but that isn’t what struck me as being impressive — the video itself did.In this video, we see a series of domino-like movement with steel balls moving along, knocking things over, before starting a small model train.

The idea is not new, but the way this video is shot is really striking, reminding me of a Tim Burton film. The lighting is captivating and the “episode” is a really unique way to generate buzz and build momentum around a product.

Good work Sony, this pre-launch video is well done. Not everyone agrees, but hey, that’s what opinions are all about.

Check it out embedded below and tell me what you think.

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