Archive for March, 2011

Speaking on the ‘Breakfast with the Media’ panel

March 25th, 2011

From left to right: Carolyn McGill, Chris Hogg, Anjali Kapoor, Sarah Millar

I’m speaking on a panel in Toronto on April 15. If you’re interested in attending it’s free and I’m joined by Anjali Kapoor from the Globe and Sarah Millar from the Star. Digital Journal announcement below…

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Toronto — In the morning of April 15, CNW will host a breakfast event featuring experts from a few of Canada’s leading media outlets. Joining the panel are Digital Journal CEO, Chris Hogg; Anjali Kapoor, Managing Editor, Digital at the Globe and Mail; and Sarah Millar, Web Editor, The Toronto Star. The panel is moderated by Carolyn McGill, President and CEO of CNW Group.

The panel will look at why multimedia is now essential for delivering news with impact and how media is changing. The new Newsroom is a world where radio stations need photos and newspapers are asking for video. Social media and “traditional” news outlets such as radio, broadcast and print are competition online. News has evolved and for communications professionals that means multimedia such as videos are no longer a nice-to-have, but a must-have.

The free event takes place at Bram & Bluma Appeal Salon at the Toronto Reference Library on April 15. Breakfast and registration starts at 7:30 a.m. and the event starts at 8:00 a.m.

Since 1992, CNW has hosted its Breakfast with the Media event that brings together public relations and communications professionals, journalists, editors, photographers and finance experts. Past speakers have included Rob Cribb, investigative reporter, Toronto Star; Kirk LaPointe, former managing editor of the Vancouver Sun; Mathew Ingram, senior writer at the GigaOm blog network; Scott Anderson, Editor-in-Chief, Postmedia News; and Anna Maria Tremonti, host of CBC Radio’s Series, The Current.

To reserve a ticket to the live event, visit the registration page here. A video archive will be made available following the event.

Google interviews Lady Gaga

March 24th, 2011

Lady Gaga interviewed by Google's Marissa Mayer

It’s not every day a big tech company scores a sit-down interview with an über celebrity. So when that big tech company is Google, and when the über celeb is Gaga, people take notice.

To my surprise, this 73-minute video is actually a pretty good interview. Using questions pulled from the Google Moderator page on Gaga’s YouTube channel, Google’s Marissa Mayer leads a great interview. Gaga talks seriously about her rise to fame with interesting details about what it’s like to be one of the most famous people in the world.

As Alexia Tsotsis notes on TechCrunch,  “the entire interview was shockingly relevant to Google’s core competency, namely YouTube and search.”

I didn’t expect to ever be showcasing a Gaga video via this blog, but for anyone interested in the business of Gaga, the person and how Google fits in to her celebrity, this video is worth watching.

Report: Local digital ad revenue expected to nearly double by 2015 in U.S.

March 21st, 2011

Photo courtesy DigitalJournal.com

According to a press release issued today, BIA/Kelsey is forecasting a significant bump in local digital ad revenue over the next four years. The research and consulting firm says local advertisers are going to steadily migrate to digital media properties and revenues are expected to climb to $42.5 billion in the U.S. by 2015. That is almost double the $21.7 billion generated last year.

“This growth coincides with anticipated improvement in the U.S. economy and a continued rise in overall local advertising, which the firm expects will reach $153.5 billion in 2015, up from $136.3 billion in 2010, representing a 2.1 percent [compound annual growth rate],” the release states.

Some consider local advertising to be the Holy Grail of digital revenue, but it’s an area that has yet to fully maximize its potential. Small companies who have money to spend often find online advertising complicated or confusing to measure. Many also lack the resources or technical know-how to manage online advertising, so they simply don’t do it.

A growing exception to the rule are daily deal companies like GroupOn that have provided a very simple way to spend and measure return on digital investments. Google is also pushing its Google Places product for small business to get listed online.

BIA/Kelsey predicts digital media — including mobile, Web or other electronic means — will represent 23.6 percent of all local ad spending by 2015.

“As the business climate improves and advertisers step back into the market, they are gravitating to digital options that perhaps were not as mature before the recession began,” Tom Buono, CEO of BIA/Kelsey, said in a press release. “Our analysis indicates that as advertisers move to online, mobile and, particularly, the variants of social media, we are fast approaching a tipping point where digital media will soon become a dominant segment of the local advertising marketplace.”

Among the key drivers for increased digital spending are the growing number of smartphones and tablets; declines in newspaper revenue and the rise of paywalls; and interactive and online sectors are advancing rapidly with new options and formats.

Finally, BIA/Kelsey believes the social part of digital media is increasingly becoming a core channel for revenue. The company says the daily deal space alone will grow to $3.9 billion by 2015 and both Twitter and Facebook will be part of this expanding market.

[Cross-posted to Future of Media]

Video: What Augmented Reality looks like on the iPad 2

March 15th, 2011

Fans of augmented reality (AR) won’t want to miss developments coming from German company Metaio who has put together a very cool demo using the iPad 2.

“We were really surprised to see how powerful the 3D hardware is,”  the company’s CTO Peter Meier told TNW. “It allows us to create really sophisticated virtual content and interaction concepts.”

The company believes tablets introduce new and great opportunities for AR, including businesses who could use it for professional uses such as sales, training and maintenance. For those who missed a recent example of AR being used in this fashion, check out this video.

“AR will become a part of our daily lives, when AR experiences meet people, where they spend most their time: inside their homes or inside their workspaces,” Meier told TNW. “The iPad is perfectly built for AR shopping and AR casual games.”

The Junaio AR browser is expected to launch for iPad 2 soon, but here is a demo video showing what it’s capable of:

[Cross-posted on Future of Media]

Debate: The gap between what reporters write and what readers consume

March 11th, 2011

Joshua Benton, director of Nieman Journalism Labs For those interested in the gap between what reporters cover and what readers consume, this video from MIT/NiemanLabs may be of interest.

Pablo Boczkowski is a Northwestern professor who studies news production and how it is changing in a digital environment. In the video embedded below, Boczkowski makes a presentation on the kind of journalism news organizations produce and how it compares to what people actually consume. Boczkowski gathers data from a wide variety of sources that span different geographies and time periods.

After his presentation, Joshua Benton from Nieman Journalism Lab weighs in with a few interesting points to encourage discussion and debate on the subject.

You can read a transcript here, and for those who want to skip ahead: Boczkowski’s talk starts at 7:50; Benton’s response starts at 37:10; and a Q&A session starts at 57:45.

Pablo Boczkowski and Joshua Benton at MIT Communications Forum from Nieman Journalism Lab on Vimeo.