Stats show Facebook ‘Like’ button drives traffic and engagement

October 1st, 2010 by Chris Hogg Leave a reply »

Facebook has published a presentation that outlines the benefits of using its “Like” button on a website, as well as stats showing what can come from it. I’ve included the full presentation below, but I wanted to highlight a few very interesting stats from within:

Increases in referral traffic:

  • ABC News saw referral traffic jump 190%
  • Gawker Media saw referral traffic jump 200%
  • Global News saw referral traffic jump 390% and Facebook became the No. 2 referring source for traffic
  • The NBA says Facebook is now its second highest referrer of traffic
  • Sporting News saw referral traffic jump 500%

Engagement:

  • The NHL says 92% more articles were read and time spent on site jumped 85%
  • Daily Motion saw 30K Likes per day and 290K users engaged on a single video

User profile:

  • People who “Like” articles using Facebook’s widget view more websites and have more friends.
  • The median age of users who click “Like” buttons is 34 (the median age of a newspaper subscriber is ~51)

Status updates and published stories that get more attention:

  • Touching or emotional stories get 2-3x more engagement above the average post
  • Provocative or passionate debates get 2-3x more engagement above the average post
  • Important wins for sports teams get 1.5-2x more engagement above the average post
  • Simple questions that require Yes/No answers see 1.5x more engagement above the average post

More interesting data below:

Working Together to Build Social News

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