Should news organizations focus on ‘crowdbuilding’?

June 30th, 2010 by Chris Hogg Leave a reply »

I came across this video via Nieman Lab and it’s quite interesting for those of you interested in crowd sourcing.

The discussion takes places at a plenary session at the recent Future of News and Civic Media Conference at MIT. The speakers are: Gabriella Coleman, an NYU professor who studies online collaboration; and Karim Lakhani, a Harvard Business School professor who studies distributed innovation systems. The discussion is moderated by Chris Csikszentmihályi, director of the MIT Center for Future Civic Media.

If you are interested at all in crowdsourcing, this notion of crowdbuilding should also tickle your interest. What would the possibilities be if news organizations embraced crowdbuilding?

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