Archive for December, 2009

Facebook releases startling growth stats

December 3rd, 2009

In a meeting with journalists in the United Kingdom, Facebook revealed some recent stats to show how many people are using the site everyday, and as TechRadar notes quite succinctly, “the stats are pretty mind-blowing.”

If you ever needed an example of how Facebook has firmed its position as the world’s largest social network, here are four: Globally, Facebook gets about 200 billion pageviews per month; the site now has 350 million members (up about 50 million people in only two-and-a-half months); a total of 1.4 million images are uploaded every second; and Facebook users send 1.6 billion chat messages to each other every single day.

In addition to massive usage numbers, Facebook said one of its applications called “Farmville” is more popular than its rival social networking site Twitter.

Farmville is an online game developed by a third-party that lets users farm with friends, and according to the San Jose Mercury News it’s used by 69.3 million people per month. Three months ago the app was used by 11 million people per day, but those numbers have climbed to 26.6 million daily users.

While Twitter doesn’t release official numbers, reports indicate the monthly traffic is estimated to be 18.9 million unique visitors.

Farmville is just one of the more than 90,000 applications currently available on Facebook.

- Photo: JD Lasica,

nextMedia Liveblog: The power of ‘community marketing’

December 1st, 2009
Tara Hunt, the author of The Whuffie Factor, will discuss how businesses can reach out to online communities at the nextMedia conference. Digital Journal is liveblogging Hunt’s talk, so take part in a discussion on the participatory Web economy.
Tara Hunt knows community marketing. Her book, The Whuffie Factor, explores how online social interaction can spark business success. The conversation between vendor and client, business and customer, has changed rapidly due to social media’s presence in digital life. Hunt wants to let executives know how they can use Web 2.0 communities to encourage a burgeoning marketing strategy. Hunt will discuss the essence of The Whuffie Factor at Toronto’s nextMedia conference, and Digital Journal is liveblogging her keynote presentation.
We want you to take part — comment, participate in polls and follow along as Hunt dispenses some key advice for any business diving into social media. You don’t need to be a member to participate. Click the widget below to access the liveblog. It will begin at 3:30 p.m. ET and last until 4 p.m. ET.

nextMedia Liveblog: Stop advertising and start socializing

December 1st, 2009
How should Canadian marketing strategies adapt to this era of social media? At Toronto’s nextMedia conference, marketing whiz Tony Chapman will answer these questions, and Digital Journal is liveblogging his presentation.
A consumer demanding more for less, leveraging their social network to make decisions, a retail infrastructure consolidating its power base….what’s a Canadian company to do in the face of all this change?

At the annual nextMedia conference in Toronto, Tony Chapman of Capital C will explain how organizations and their agencies need to reorganize to adapt to a faster, better and more efficient model. He will also touch upon social media — is it a flavour of the month? — and the rise of mobility communications as a means to market effectively.

Chapman is the founder and CEO of Capital C, a creative and technology company servicing blue chip clients throughout the world. His company is best known for creating the Bridezilla social media campaign, which became a viral hit.

Digital Journal will be liveblogging Chapman’s keynote presentation, so join the action by clicking on the widget below. You don’t have to be a member of to participate. Digital Journal staff will be covering Chapman’s statements, and offer readers images and polls as well. It will begin at 1:45 p.m. ET and last for 30 minutes.