nextMedia Liveblog: The power of ‘community marketing’December 1st, 2009 by Chris Hogg Leave a reply »
Tara Hunt, the author of The Whuffie Factor, will discuss how businesses can reach out to online communities at the nextMedia conference. Digital Journal is liveblogging Hunt’s talk, so take part in a discussion on the participatory Web economy.
Tara Hunt knows community marketing. Her book, The Whuffie Factor, explores how online social interaction can spark business success. The conversation between vendor and client, business and customer, has changed rapidly due to social media’s presence in digital life. Hunt wants to let executives know how they can use Web 2.0 communities to encourage a burgeoning marketing strategy. Hunt will discuss the essence of The Whuffie Factor at Toronto’s nextMedia conference, and Digital Journal is liveblogging her keynote presentation.
We want you to take part — comment, participate in polls and follow along as Hunt dispenses some key advice for any business diving into social media. You don’t need to be a Digitaljournal.com member to participate. Click the widget below to access the liveblog. It will begin at 3:30 p.m. ET and last until 4 p.m. ET.