nextMedia Liveblog: Stop advertising and start socializing

December 1st, 2009 by Chris Hogg Leave a reply »
How should Canadian marketing strategies adapt to this era of social media? At Toronto’s nextMedia conference, marketing whiz Tony Chapman will answer these questions, and Digital Journal is liveblogging his presentation.
A consumer demanding more for less, leveraging their social network to make decisions, a retail infrastructure consolidating its power base….what’s a Canadian company to do in the face of all this change?

At the annual nextMedia conference in Toronto, Tony Chapman of Capital C will explain how organizations and their agencies need to reorganize to adapt to a faster, better and more efficient model. He will also touch upon social media — is it a flavour of the month? — and the rise of mobility communications as a means to market effectively.

Chapman is the founder and CEO of Capital C, a creative and technology company servicing blue chip clients throughout the world. His company is best known for creating the Bridezilla social media campaign, which became a viral hit.

Digital Journal will be liveblogging Chapman’s keynote presentation, so join the action by clicking on the widget below. You don’t have to be a member of Digitaljournal.com to participate. Digital Journal staff will be covering Chapman’s statements, and offer readers images and polls as well. It will begin at 1:45 p.m. ET and last for 30 minutes.

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