Liveblog Debate: How can media survive, adapt and prosper?

December 15th, 2009 by Chris Hogg Leave a reply »

Layoffs, buyouts and plunging ad sales have plagued media outlets this year. But how can all forms of media adapt to the Web and find new business models to prosper? Join this liveblog debate to add your insight to journalism’s most pressing challenge.

We’ve seen the headlines about the state of journalism today: NY Times Sees Print-Ad Sales Falling, Declining print media readership blamed for job losses in Canada, White House has no plans to bail out the newspaper industry. Media outlets around the world are being pressured to adapt or die.

Some executives believe charging for content is the future, while entrepreneurs want to create new media start-ups associated with the rise of Web 3.0.

Which avenue should journalism ride down? What new business models are emerging from the ashes of axed newspapers, TV outlets and magazines? Is citizen journalism one part of the answer, or should an online overhaul touch every old-school media venue in the world?

Join Digital Journal’s liveblog debate below as we discuss these important questions.

Digitaljournal.com staffers will be joined by a very special guest, media expert Alan D. Mutter. He is well-known for his blogging work on Reflections of a Newsosaur, and he’s spent decades in the trenches of various American newspapers. To comment on this liveblog debate, scroll down and hover over the embedded widget below.

Click “Watch now” to participate. Just pick a username and start commenting right. It starts at 12 p.m. noon (Eastern) and lasts for one hour. You can read through the whole debate after the event as well.



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