A fly on the wall in the world of advertising

October 30th, 2009 by Chris Hogg Leave a reply »

Ask any web publisher what they think about the world of advertising and you’ll usually here the same thing: There is no money in it, especially in today’s economy. Even the big players in the world of media are struggling to figure out how to pay to keep the lights on when online advertising doesn’t pay well enough.

So how is a publisher supposed to support his or her editorial team, tech people, sales people et al. when the entire site make pennies, or dollars a day? If you came here expecting answers to that question, you’ll be sorely disappointed. But if you want a laugh and a unique idea in the world of advertising, I can deliver.

The answer to the problem of how do you get attention in the world of advertising: Flies.

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